Niniane Paeffgen is Director at the Swiss Digital Initiative. Launched in September 2019 by digitalswitzerland and under the patronage of Federal Councillor Ueli Maurer, the initiative aims to promote the responsible use of new technologies through concrete projects. The initiative’s first project is the development of a Digital Trust Label. Before joining the SDI, Niniane worked for digitalswitzerland, where she was coordinating the National Advisory Council on Digital Transformation, and the United Nations Departement of Political Affairs in New York. She holds a Master’s degree in International Affairs and Governance from the University of St. Gallen.