Dr Jasna Jelisić is Head of the Western Balkans Task Force in the EEAS Strategic Communication and information analysis division. Working for the EU since 2006, she has had a wide range of responsibilities related to the implementation of EU policies in the Western Balkans. She is also a visiting professor at the College of Europe in Bruges where she teaches public diplomacy. Her book ‘Public Diplomacy: Towards a European Voice in Global Dialogue’ was published in 2012 and has been a recommended textbook for students of diplomacy and international affairs. Before involving herself in diplomacy, Dr Jasna Jelisic was a prominent, award-winning journalist. She was consultant and researcher working for the European Commission, World Bank, Princeton University and Freedom House.